May 15, 2014

Gamification Principles and Best Practices

Host: Bruce Belfiore, CEO & Senior Research Analyst, BenchmarkPortal
Guest Speaker: Bob Cowen, Snowfly

Join host BenchmarkPortal CEO Bruce Belfiore and guest host Bob Cowen, Snowfly, as they discuss gamification principles and best practices. What is it, why all of the hype, and how can we use it for our daily challenges like retention, adherence, quality, FCR, and upselling?
Guest Host: Bob Cowen

Bob has been in the contact center industry for more than 30 years. During those years, he has observed agent incentive programs that used contests or games, leader boards, badges and various rewards. Creating and managing these incentive programs appeared to be labor intensive; they ran only periodically, for a relatively short duration and quite often the ROI was not even measured!

Then in 2006, Bob saw an article in the Wall Street Journal describing how a large bank was using an on-line incentive application that motivated employees to improve attendance, adherence and reduce attrition, especially new-hire attrition. It used brief on-line games, leader boards and rewards - - and it operated full time. This led him to Snowfly and the rest, as they say, is history.

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