May 16, 2012

BenchmarkPortal Announces a New Show on CallTalk Discussing The Myths About Social Media and Call Centers

BenchmarkPortal will air a new online radio show onCallTalk, ( discussing the myths about social media and call centers.

The host for this show will be Bruce Belfiore, CEO at BenchmarkPortal. The guest speaker Dr. Natalie Petouhoff, Social Business Strategist and ROI Expert, with CallTalk co-host Dee Buell.

The online show will discuss a few of the common myths with social media and call centers.
Myth 1: Social Media Doesn't Affect Customer Service
Myth 2: There's No ROI for Social Customer Service
Myth 3: My Customers Aren't on Twitter

Dr. Natalie is the Director and Instructor of the UCLA Social Media Business Course at UCLA. Dr. Natalie’s applies her unique perspective on business and social media via her social media assessments and ROI calculators that help clients to develop social business strategies, tactical plans and real-world execution capabilities so that social media can be integrated into the business to increase the bottom line. She develops custom training programs for social business/media, leadership, employee motivation and organizational change.

Dr. Natalie’s four business books and many white papers are the subject of hundreds of articles in publications like USAToday, Adage, BusinessWeek, Fast Company, The New York Times, The Wall Street Journal, Peppers and Rogers 1-to-1 Magazine and CRM Magazine as well as national television and radio. President of the Los Angeles Social Media Club, Dr. Natalie has held positions as a Forrester Analyst, Chief Strategist for a Weber Shandwick PR/Marketing Agency, management consultant at PWC and Hitachi and in management at Hughes Electronics, GM and GE. Dr. Natalie also teaches Social Media, PR, Marketing and Leadership courses at USC and Pepperdine University.

The free online radio show will air Wednesday, May 16th, 2012 at 10 a.m. PT/1 p.m. ET. Click here to listen to CallTalk, (

About CallTalk
A fun and exciting online program for education and learning, for the customer service industry. Once a month, broadcast directly over the Internet to your desktop, covers informative and educational topics impacting the contact center and customer service today.

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