April 18, 2014

Is The Net Promoter Score The One Number You Need to Know?

Join host BenchmarkPortal CEO Bruce Belfiore and guest host Dr. Frederick Van Bennekom, Principal at Great Brook Consulting, as they discuss Net Promoter Score, or NPS. A lot has been written about NPS, and some companies have embraced it as the holy grail of quality measurement. But what is the research relationship between NPS and customer loyalty? Can we scientifically identify those customers who are very likely to return and that are likely to provide positive "word of mouth?"

Click here to continue reading and to listen to this show: http://www.benchmarkportal.com/call-center-newsresources/calltalk-online-radio-show/5/4/net-promoter-score-one-number-you-need-know

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